DIY GROUNDWORK FOR MUSICIANS WEEK 2
Feb 06
Everyone loves a quick tips list right; well I’m no exception so here are 5 SIMPLE THINGS YOUR BAND CAN DO TO GROW YOUR PROFILE TODAY & the only thing that is going to cost you money is the hosting cost of your own web page, the rest are all free!
1) Buy your own domain name www.yourbandsnameexactly.com (purchase the dot.net and .org also if you’re going through someone like godaddy.com $10-$20 approx per year). Then get yourself some reliable hosting (I’d recommend HOSTBABY for bands/artists/authors) as it’s powered by CD BABY and is fully featured for musicians (Including email collection widgets, music sales widgets, access to CD BABY online stores at reduced prices, free upload of an album to CD BABY’s worldwide digital network upon purchase, and much much more music specific widgets). It’s also very affordable at $24.95 per month.
tip: It’s very important to have your own page so you own the content, traffic, email list and you control the experience that your fans have with your band online
2) Create a Facebook profile page and also get a free Reverb Nation account & link your Reverb Nation account to your Facebook. Reverb Nation is able to provide several free and paid services that function very effectively through Facebook. For an example of what a well set-up Reverb Nation band profile for Facebook looks like, check out DuckPuppy from Wagga (just search Duckpuppy in Facebook search)
tip: Remember as great as Facebook is for connecting with new and exisiting fans, your band still needs it’s own website to avoid losing all those Facebook fans/likes in an instant if for some reason your Facebook profile is cancelled, lost, hacked or other.
3) Start a jobs list within your band, as growing your independent band relies on all your groups members delivering upon alot of small tasks that simply would be too much for a single member. So start a list of who is responsible for what (whether it be booking shows, making gig posters, updating the mailing list, running the merch stand etc) and make each member accountable for the completion of their specific jobs. Although this might sound a “little too businessy” it will infact lead to less friction within your band in the long run.
tip: Use a simple free message service to let everyone know about your progress and list new jobs/tasks and possible resources within the same program for all members to look over. A CANDELA LIE for example uses a private DM conversation on Facebook as we all have SmartPhones and the Facebook App Installed
4) Get on Twitter and start following people of interest + join all conversations about things that interest you and your band members for example: the genre of music you’re in, the guitars/amps/pedals you use, the producers you like, the venues you want to play, music festivals, political conversations, sports, hobbies, personal interests etc etc (USE TWITTER SEARCH TO LOOK FOR CONVERSATIONS HAPPENING RIGHT NOW)
tip: Look at the bands you most sound like and or the bands whos fans would be most interested in your band and follow the people following those bands. Make sure to begin with that you follow back any and all people who follow you (except spammy porn sites) most people will be more willing to engage after a simple followback
5) Start a Youtube channel and start posting video content! Gigs, rehersals, funny behind the scenes footage, studio sessions, interviews and anything else thats engaging and visually interesting!
tip: Make sure you use a great video title, use the most engaging thumbnail image from those offered, always put your bands own website address as the first item in the description area (always use the http:// when linking as it ensures the hyperlink will work). Bonus tip: when thinking about what terms to use as tags for your own Youtube videos just search your favourite or similar bands videos and copy all their most used tags
Hope that helps guys and gals, have a great week
josh
Ps. Remember to email me at fretfanaticsaustralia@gmail.com if you need any advice on anything yout independent band is up to
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